When you upload an image that’s 3,000 pixels wide to your product page, you’re making the browser work twice as hard. For images with a lot of different colors, like photographs and realistic images.When you want to retain the quality of a detailed image and file size doesn’t matter.For screenshots or images that don’t use a lot of different colors.For smaller images such as logos or icons.For images with transparent backgrounds.JPEGs will be your best bet in most cases as they’re a good compromise between image quality and file size.Īs a good rule of thumb, here’s a breakdown of when to use each format. JPEGs, on the other hand, are lossy and degrade in quality each time you resave. PNGs are also non-lossy, meaning you can edit and save an image a dozen times over and the quality won’t degrade. JPEGs aren’t as good in the quality department, but their image file sizes are usually a lot smaller. In short, PNGs are better quality and allow for transparency, but their image file sizes are larger. The two most common image formats to use are Portable Network Graphics (PNG) and Joint Photographic Experts Group (JPEG or JPG). So where do you start? Step 1: Save your image in the correct format Lighter images lead to a faster site, happier customers, and more sales. That, in turn, impacts how long people stay on your site and how many of them convert. They’re some of the “heaviest” and most difficult files for a server to work with, and their size and quality can make or break your web performance. Images take up more space then any other part of a website, especially when it comes to online stores. One of the best places to start is by optimizing your images for web. So how do you speed up your online store? GTMetrix includes helpful visuals and prioritizes speed concerns.Pingdom Page Speed explains your page size and load time.Page Speed Insights by Google lets you know how your site loads on both desktop and mobile. There are a couple of free tools available online that will scan your site and give you a speed score, along with a step-by-step breakdown of the biggest problems and how to improve them. How can you find out the speed of your website? Website visitors aren’t waiting ages for a page to load, nor should they have to. 40% of visitors will abandon a page that takes three seconds or more to load.47% of people expect a web page to load in two seconds or less.That may sound vague, but consider these stats: If your site isn’t loading as quickly as possible, you could be losing out on sales. They leave the site without buying, never to return. Search engines penalize online stores that load slowly – but more importantly, so do users. Why does site speed matter when it comes to your online store?Īccording to Kissmetrics, 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again. Why is this important? How do you get started, and what do you have to do? You’ll find answers to all of these questions below. Think about how you use the web: If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating.Īs an eCommerce site owner, how can you easily improve the speed of your online store?īy optimizing all of your images for web. Everyone on the Internet likes fast-loading sites. People like fast sites search engines like fast sites.
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